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Cosmetics and Personal Care case studies examining industry and market trends, including challenges, opportunities, funding, technological advancements, marketing and advertising, social media, health and wellness, COVID-19 implications, and other topics.
Wardah Cosmetics: Capitalizing on growing demand for Halal cosmetics
Natural, Organic, and Ethical Cosmetics: L'Oreal's acquisition of The Body Shop
Kylie Cosmetics: How leveraging social media has created a cosmetics giant
Natura Cosmetics: Latin American cosmetics giant
...See More Cosmetics Case Studies
Personal Care: How COVID-19 is establishing new routines and preferences in beauty & grooming
Old Spice Case Study: Effectively harnessing social media in personal care
Dettol Case Study: Targeting the personal care market in the Far East
Unit-Dose Packaging Case Study: How manufacturers are adapting to demands for greater convenience in the personal care sector
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