Fast Moving Consumer Goods case studies examining industry and market trends, including challenges, opportunities, environmental changes, technological advancements, health and safety, marketing and advertising, social media, mergers and acquisitions, and other topics.
Diet Coke in the US: Repositioning a tired brand for a new generation
Heytea: Innovative products and brand development drives growth
Big Tobacco: Companies are producing high profit margins in a failing market
Energy Drinks: Energized By Evolution
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