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Media Literacy: Home

Fake News

According to The Learning Portal, fake news is....

"Made-up, false information packaged and shared as real news."

Fake news also:

  • Presents 'facts' that can not be verified, and may be hard to find anywhere else
  • Is usually created to advance a political agenda, for profit, mischief, or attention-seeking
  • Appeals to emotions, hoping you'll be scared or angry enough to share without checking
  • Is usually created by people who are not experts on the topic or even journalists

See our Tips + Tools webpage for information on how to spot Fake News.

Confirmation Bias

According to Britannica.com, confirmation bias is ...

"The tendency to process information by looking for, or interpreting, information that is consistent with one’s existing beliefs"

Confirmation bias:

  • Leads people to reject factual information that doesn't match their own beliefs, which leads to uniformed decision making.
  • Leads to increased polarization between groups of people, which results in a lack of bi-partisan decision making in government.

Social media exacerbates confirmation bias by creating a filter bubble which isolates you from being exposed to beliefs that differ from you own.

Rate your own bias and read up on both sides of the story via AllSides.

Break the Fake

About Media Literacy

According to NAMLE, media literacy is ...

The ability to ACCESSANALYZEEVALUATECREATE, and ACT using all forms of communication.

MEDIA =  "all electronic or digital means and print or artistic visuals used to transmit messages."

LITERACY = "ability to encode and decode symbols and to synthesize and analyze messages."

MEDIA LITERACY = ""ability to encode and decode the symbols transmitted via media and the ability to synthesize, analyze and produce mediated messages." 

For more information on media literacy and why it is important, read CML's publication Literacy for the 21st Century.

The 7 Media Literacy Skills

1. Understand and respect the power of mass communication messages.

2. Understand content by paying attention and filtering out noise.

3. Understand emotional versus reasoned reactions to mass communication content in order to act accordingly.

4. Develop heightened expectations of mass communication content.

5. Understand genre conventions and recognize when they are being mixed.

6. Think critically about mass communication messages, no matter how credible their source.

7. Understand the internal language of mass communication to understand its effects, no matter how complex.

(Lumen Learning)


For a glossary of terms associated with the concept of media literacy visit this research guide.

Library Facilitator: Information Literacy

Library Facilitator: Information Literacy (Welland Campus)

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