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Recommended Open Educational Resources

Book Cover of Fundamentals of Business

Fundamentals of Business: Canadian Edition

An introductory textbook in business that covers a variety of topics: The Foundation of Business, Economics and Business, Ethics and Social Responsibility, Business in a Global Environment, Forms of Business Ownership, Entrepreneurship: Starting a Business, Management and Leadership, Structuring Organizations, Operations Management, Motivating Employees, Management Human Resources, Union/Management Issues, Marketing: Providing Value, Accounting and Financial Information, and Personal Finances.

Book Cover Principles of Marketing

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

Business OER: General Repositories

Business OER: Textbooks

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Business OER: Modules, Simulations, Lesson Plans, etc.

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