This case study tracks the struggles of Liz and David Avery as they try to put their wine on the best tables in Vancouver after six years of nurturing their grapes. Their bank manager suggests brand man Bernie Hadley-Beauregard, who tries to re-name, re-brand and retail their wine, all in a very short timeframe
The pleasures of food, of the erotic, of family – form the very fabric of our emotional lives. And smell is an essential emotional trigger.
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Wine-makers have discovered that there are huge profits in making quality wine at reasonable prices. The result is an industry worth over 200 billion dollars worldwide.
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Avery Wines (online) by 
Empire of the Scents
Wine Confidential (online & DVD) by